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January 28, 2013

Insights to the Future of Digital Marketing

Handling digital marketing

Digital Marketing has become a huge part of the marketing industry. Although relatively new, because of the surge in Internet usage and the growing number of electronic devices, digital marketing has become a primal tool in product and brand communication. More and more brands look to create and expand their presence digitally as more and more people turn to their devices for almost every task.

However, just like everything else, there are processes to be followed and strategies to be set before any of these digital marketing procedures could be effective. Some say, because of the dawning of social media, investing much on this platform is the best way to reach and capture the audience. On the other hand, some say that the old way is always the best way. That TV, Print and Radio can never be overshadowed by emerging tools. So which path should businesses take? Who is telling the truth? Well, according to Allen Bonde, a marketing conference organizer, marketing companies should always meet brand where they are.“Even some big brands or large corporate organizations, you’d think they’d be embracing new tools, but you can’t discount inertia and risk,” Bonde said in an interview with

Although social media and other emerging platforms are widely used nowadays, with billions of people using social networking sites—1 billion Facebook users and more than 500 million Twitter users, marketers should realize that it is still in its early stages. Of course, social media is a great platform but it’s not the saviour of the marketing world. Moreover, the most simple of digital ways can still be the key secret to successful digital marketing.

Here are a few secrets you can follow to reach the most audience through digital marketing.

Content can Save You.

The whole idea of marketing is to get people to notice your brand and the best way to that is to lure them with interesting content. In 2011 study, results suggest that 78% of people still use the Internet to conduct product research. So if you put on the right content via blogs, reviews and even your website, chances are people will notice you.

Email is not dead.

Whoever said emails are dead doesn’t have a clue what he’s talking about. Email looks like it’s here to stay for at least the next five years. Yes, social media may have taken a big chunk off email use, but the truth is electronic mailing is still widely used. It’s still used in business, in product sign-ups and even in social media.

According to Bonde, “A strong theme over the last couple of events is email is more essential than ever; it’s an amplifier for social.”

Invest on site ads…but not too much.

Recent research suggests that people still click on website ads. However, according to Hubspot, 84% of Internet users age 25-34 years old have stopped using their favourite website because of irrelevant advertisements.

Everything is needed.

When looking at digital marketing, you must realize that every channel goes hand-in-hand with the other. Mobile marketing is as important as pushing through email. And although social media is still an early movement, it is still a marketing platform—and a huge one at it—that could get you to your goal. Integrate everything together. You don’t have to choose just one to serve your brand. You should learn that each one serves a good purpose and effect on your business.

“Those tools need to be working together. You can’t say, ‘I’m not interested in social,’ or ‘I’m not interested in mobile.’ It’s almost a given you have to be interested in everything,” shared Bonde.

There are no shortcuts.

You have to realize that, just like everything in life, success with online marketing needs time, effort and dedication. There are no easy ways in. There are no shortcuts. People don’t get an advantage in the race not until they have spent much work in working towards digital presence.

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