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17
Sep
2014

The Direct Business Impact of Web Design

By admin in Web Designing

For companies of all sizes and in all industries, the website is one of the most important and potentially beneficial tools at their disposal. By providing valuable information and promotional materials, a website’s goal is to attract and retain the …

 
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05
Sep
2014

A Simple Guide to Effective (and Genuine) Link Building

By admin in SEO

Search engine optimization (SEO) represents a diverse – and sometimes nebulous – topic for marketers and industry experts alike. When it comes to best practices, techniques to avoid, and Google’s frequently-changing policies, link building remains one of the most-discussed aspects …

 
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28
Aug
2014

How the 2014 Web Design Predictions Played Out

Few components of a company’s online presence-building and brand establishment are more important or impactful than the presence or absence of high quality website design. When a website is attractive, simple to understand, and easily navigable, visitors are more likely …

 
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20
Aug
2014

A Guide to Navigating the Politics of Guest Posting and Hosting

For the most part, guest posting and hosting are both worthwhile. They are an acceptable means of generating backlinks, for instance, and for expanding the perspective of a blog. They do have some downfalls, however, such as the possibility of …

 
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08
Aug
2014

Linkbuilding, Guest Blogging, and Their Inevitable Break Up

Earlier this year, Google’s Matt Cutts posted content to his blog regarding the rise and fall of guest blogging. While he doesn’t completely disregard the value inherent in guest posting, he does thoroughly identify the many ways that it is …

 
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28
Jul
2014

The Evolution and Future of Responsive Web Design: A Guide

Responsive web design has revolutionized front-end user experiences. Thanks to this technology, it is possible to easily and efficiently access a wide range of online resources from nearly any device. This tool is not something that is introduced once, however. …

 
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22
Jul
2014

What’s the Relationship between Web Design and SEO?

Web design has evolved enormously since the 1990s. Most of us remember those old HTML sites, animated GIF images, and Flash. But what does web design have to do with SEO in 2014? Let’s take a closer look at the …

 
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18
Jul
2014

Footer Links: Bad for SEO?

Footer links and footer keywords have always been a dubious SEO tactic, but with the introduction of Penguin in 2012, Google began a serious crackdown on their usage. Still, many websites continue to use footer links instead of more reputable …

 
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15
Jul
2014

Do Exact Match Domains Work for SEO?

In the weird and wonderful world of SEO, it can sometimes be hard to tell the difference between black hat and white hat tactics. Exact match domains are a much-contested tactic in the constantly changing SEO industry, especially as Google …

 
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11
Jul
2014

Guest Posting Is Dead – Here’s What to Do Instead

When 2014 kicked off, guest blogging as a link building strategy officially died. At least, that’s what Google software engineer Matt Cutts declared. But why is guest blogging no longer a viable link building strategy? Is guest blogging really dead? …