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Fact vs. Fiction: The Real Role of 301 Redirects in Algorithmic Penalties

November 13th, 2014

Building and maintaining a search engine optimized website is a challenge for eCommerce companies. It becomes even more so when search engines update their algorithms to reflect changing climates in web search. Although updates such as Google Panda and Penguin have been beneficial to numerous businesses and consumers alike, a considerable number of seemingly rule-abiding websites have fallen through the cracks with each change. Those continuing to use SEO practices they believed effective often learn the hard way when algorithmic penalties hit. How Algorithmic Penalties Harm Businesses When a new algorithm instantly changes how search engines rank websites in their