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13
Nov
2014

Fact vs. Fiction: The Real Role of 301 Redirects in Algorithmic Penalties

By admin in Search Engine News

Building and maintaining a search engine optimized website is a challenge for eCommerce companies. It becomes even more so when search engines update their algorithms to reflect changing climates in web search. Although updates such as Google Panda and Penguin …

 
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04
Nov
2014

10 Things that Will Happen to SEO in 2015

By admin in SEO

It may be hard to believe, but 2015 is around the corner. Now that we’ve reached the last quarter of 2014, it still may seem too soon to begin anticipating what will happen next year. However, savvy marketers are looking …

 
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28
Oct
2014

8 Steps to Overcome an Algorithmic or Manual Penalty in Google

By admin in Search Engine News

When it comes to search engine rankings, it seems webmasters can never rest on their laurels. As Google updates such as Panda and Penguin redefine SEO algorithms, businesses often must adapt their content to keep pace. As SEO standards continue …

 
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09
Oct
2014

More Changes on the Way: 10 Web Design Trends for Summer 2014

By admin in Web Designing

As summer winds down, the commencement of the fourth quarter brings the opportunity for companies to evaluate how their web strategies have performed thus far. Among the most crucial elements of a website’s visibility, popularity, and conversion rates is how …

 
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29
Sep
2014

Google’s Policies Shouldn’t Be So Confusing

By admin in SEO

Despite the efforts of its competitors, Google continues to reign over the search engine universe. As the leader in determining which companies rise to the top of search results and which sink to the bottom, this search engine has the …

 
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17
Sep
2014

The Direct Business Impact of Web Design

By admin in Web Designing

For companies of all sizes and in all industries, the website is one of the most important and potentially beneficial tools at their disposal. By providing valuable information and promotional materials, a website’s goal is to attract and retain the …

 
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05
Sep
2014

A Simple Guide to Effective (and Genuine) Link Building

By admin in SEO

Search engine optimization (SEO) represents a diverse – and sometimes nebulous – topic for marketers and industry experts alike. When it comes to best practices, techniques to avoid, and Google’s frequently-changing policies, link building remains one of the most-discussed aspects …

 
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28
Aug
2014

How the 2014 Web Design Predictions Played Out

Few components of a company’s online presence-building and brand establishment are more important or impactful than the presence or absence of high quality website design. When a website is attractive, simple to understand, and easily navigable, visitors are more likely …

 
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20
Aug
2014

A Guide to Navigating the Politics of Guest Posting and Hosting

For the most part, guest posting and hosting are both worthwhile. They are an acceptable means of generating backlinks, for instance, and for expanding the perspective of a blog. They do have some downfalls, however, such as the possibility of …

 
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08
Aug
2014

Linkbuilding, Guest Blogging, and Their Inevitable Break Up

Earlier this year, Google’s Matt Cutts posted content to his blog regarding the rise and fall of guest blogging. While he doesn’t completely disregard the value inherent in guest posting, he does thoroughly identify the many ways that it is …